The people of the Swedish capital are effortlessly stylish. Their street style is simple, elegant and so damn cool. Wherever you go in this city be it a restaurant, club or simply waiting for a taxi you will find fashion inspiration. The locals are wearing it! Fashion is how they express themselves and will adapt the latest trends into wearable, covetable outfits.
Nordiska Kompaniet Stockholm is the city’s most luxurious department store. The company was established in 1902 and the current store opened in 1915. It is steeped in history and part of the cultural fabric of the city. The ethos of NK was that a shop should be a work of theatre as well as commerce. This grand ideal still resonates within the store today.
During your visit, you’ll enjoy six floors of gorgeous fashion, designer dresses, accessories and beauty by designers and brands from the national and world stage. The stock is constantly changing which reflects the Stockholm attitude to being at the cutting edge of fashion.
Acne Flagship Store
ACNE (Ambition to Create Novel Expressions) is Stockholm’s most successful fashion export. The collections at ACNE are edgy and directional, you won’t find any pretty designer wedding dresses here. A visit to their flagship store is an essential part of any fashionista’s trip.
Acne’s origins are in denim when the founder made a batch of jeans with red stitching and gave them to friends and family. Word of mouth marketing led to them being picked up by Vogue magazine and so began the evolution into a worldwide brand.
Stockholm Fashion District
Stockholm Fashion District is the area of the city which hosts fashion fairs, industry events and designer showrooms. Nacka Strand is the name of this hip area, it’s not far from the city centre and easy to find.
It’s the place where the Swedish fashion industry comes together to make the fashion magic happen. On the streets you may bump into designers, seamstresses, buyers and retailers. Fashion focused lectures, courses and conferences happen here all the time.
This small area of the Ostermalm district is the place to go for luxury shopping. You will find designer dresses from Swedish and international brands. The high-end couture houses all have stores in this area. If you need a Chanel fix, don’t we all, it will be here that you find your high. The pedestrianised streets allow for window shopping, people watching and general immersion in designer paradise.
Bruno Vintage Market
Located in Södermalm, this relatively small market is where you should go for a lovely selection of vintage clothing including wedding dresses, jewellery and housey bits and pieces. If you have your fill of designer dresses, come and see if you can curate an outfit the way the Swedes can.
The prices are reasonable and haggling is allowed so a really special piece of Swedish vintage could be yours at a bargain price. The market is only on a Sunday so do plan your trip accordingly. The sellers are never the same either so if you see something you love buy it, don’t let the treasure slip away.